Taking a darker approach to the upbeat and happy tone of the first three parts of the visual album, “Mean It” follows Meagher’s journey as he faces the ultimate deception, his girlfriend (played by Izabella Martinez) cheating on him with one of his friends.
“‘Mean It’ is about the beginning of the end,” comments Meagher. “It follows the unravelling of the not only the relationship of the couple, but also his friend who his love interest cheats with.
“The last part of the episode also sets the stage for what could potentially be the end of the friendship with his best friend Dalila,” adds Meagher. “He doesn’t want to hear the advice regarding his relationship and that hurts her.”
“Mean It" is also the third single on Meagher’s recently released audio EP Beats In A Bagel Shop. Meagher’s single, Too Good for You (the fifth video in the visual series) was released before the album in February 2019 with U.S. radio success in Atlantic City, Birmingham, Palm Springs, McAllen, Poughkeepsie and more. The single has generated over 82,000 plays per week on What’s In Store Music (Retail Radio).
Inspired by Meagher’s personal experience, Beats In A Bagel Shop is written by Meagher, Joe Jordan and Sam Welch and produced by industry veterans Mark Liggett and Jerry Lane. Liggett is a grammy nominated, gold and platinum award producer and artist developer who has secured over 20 major recording artists and has record sales of over 20 million units. The video series was directed by music video industry veteran, J.B. Lawrence, who has directed more than 50 music videos.
Also an actor best known for his recurring role on the hit CBC and Netflix series, Anne with an E, Meagher had first released his debut single Nowhere in July 2018. The song received much acclaim across U.S. radio, including 20+ stations in California, New York, Texas, Illinois, Nevada, New Jersey, Utah and Vermont. With over 100,000 plays across Spotify and Apple Music and a total audience of over 1.5 million, Nowhere has charted #3 on Radio Disney and #58 on Mediabase Charts for the U.S. Top 40.
Meagher’s social following consists of over 25,000 followers on Instagram, with a growing audience from his appearances on etalk, iHeartRadio, The Kidd Kraddick Morning Show, and Global News. He’s performed on stages in Texas, Alabama and Tennessee, opening for some of the biggest names in music including Austin Mahone, Mike Posner, Why Don’t We, Madison Beer, Bryce Vine, and NF.